I agree, Mailchimp is a solid choice for small businesses, especially with its free tier. I’ve used it myself when starting out, and it’s great for basic email campaigns. However, as my business grew, I found that Convertkit offers email marketing tools that suite me, which helped me scale. Thanks for highlighting the potential of MailChimp.

Of course, Mailerlite has some exciting features that make it gained some level of adoption including automation with free plan, more integrations and suitability for bloggers.
While Mailerlite has these features, others also have features that can make them be usable solely for blogging. It is all depends on the use case.

Typically, the plugins used for connecting with email services have a number of integrations, including with MailerLite.