It goes hand in hand. If you have very good SEO but the content and website aren’t user-friendly, it won’t do you any good because people will leave. Conversely, if your site is user-friendly but doesn’t attract anyone, you won’t reach your target audience. It’s important to find a balance between the two. In fact, it’s best to first focus on high-quality content that engages people and then ensure that the website is well-optimized as well. However, this is a challenging discipline, especially since Google occasionally changes its algorithms. Nonetheless, as you mentioned, user satisfaction and returning users are the best SEO certificates, and over time, the search engine will notice this too.

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